The loyalty space has never been more exciting and we’ve had the privilege of watching it evolve over the past 15 years. One of the biggest mistakes brands have made while launching or redesigning their loyalty programs is the heavy reliance on services. Relying on human intervention at each and every turn creates inefficiencies, limits the ability to scale, and stifles evolution.
Why shun the heavy reliance on loyalty services
When vendors generate 50% of their....