PayPal Holdings, Inc. is introducing Fastlane by PayPal to help U.S. businesses streamline the guest checkout experience while driving customer loyalty and sales for this year’s holiday shopping season. PayPal unveiled the platform in early 2024, allowing users to finalize their purchase with just one click.
Research shows that a prolonged guest checkout often results in lost sales, yet many consumers still prefer to use it. A survey by Capterra revealed that 43% of consumers favor online guest checkout, and 72% would use it....