Loyalty360 recently spoke with Paul Nguyen, Senior Marketing Manager at Upper Deck, a leading brand in the trading card and memorabilia industry. Paul shared valuable insights into Upper Deck’s approach to customer loyalty, particularly...Read More

When natural disaster strikes, nearly every industry has the unique opportunity to support their communities in real and meaningful ways. From telecommunications keeping us connected, to hotels offering refuge, and quick-service restaurants (QSRs)...Read More

As marketing, and the technologies powering it, are becoming increasingly complex, brands that are striving to connect with customers on a deeper level must navigate emerging challenges like anonymous website traffic and fragmented data. To stand...Read More

Cinemark is calling on all popcorn enthusiasts to participate in its first-ever “Bring Your Own Bucket” event on Sunday, January 19, 2025, celebrating National Popcorn Day. The special promotion encourages guests to bring their own...Read More

Delta Air Lines Shifts Ride-Hailing Partnership, Collabs with Uber Delta Air Lines is ending its eight-year partnership with Lyft and forming a new collaboration with Uber. This shift will connect Delta’s SkyMiles loyalty program with...Read More

In recent years, large language models (LLMs) have surged in capability and accessibility, leading to a renaissance in artificial intelligence discussions. You might recall the excitement that surrounded voice assistants when they first emerged...Read More

Universal Music Group (UMG) and Amazon Musicrecently expanded their partnership to foster new opportunities for innovation, exclusive content, and enhanced protections for creators, including increased safeguards against fraud. The strengthened...Read More

Subway Launches New Meal of the Day and Baja Bliss Collection to Enhance Customer Engagement Subway has started the new year by introducing a “Meal of the Day,” promotion to provide customers with an affordable dining experience...Read More

The job of a travel marketer can feel like a thankless task. While guests leisurely scroll through blissful beach breaks, casual city escapes or majestic mountains over an average consideration period of a lengthy 71 days, travel marketers must...Read More

Hyatt Hotels Corporation recently partnered with the Venetian Resort Las Vegas for a long-term licensing agreement, allowing the Las Vegas Strip luxury property to soon be bookable through Hyatt channels, including Hyatt.com and the World of Hyatt...Read More