Generative AI vs. Predictive AI: How Marketers Can Leverage the ‘Art and Science’ Power of Each

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In recent years, large language models (LLMs) have surged in capability and accessibility, leading to a renaissance in artificial intelligence discussions. You might recall the excitement that surrounded voice assistants when they first emerged—much like the current buzz around generative AI tools such as ChatGPT. But what exactly are LLMs, and how do they fit into the broader landscape of AI? Simply put, LLMs are a type of machine learning model designed for understanding and....