The job of a travel marketer can feel like a thankless task. While guests leisurely scroll through blissful beach breaks, casual city escapes or majestic mountains over an average consideration period of a lengthy 71 days, travel marketers must remain front-and-center for the moment booking day finally arrives.
For travel brands, this lengthy consideration phase is both a blessing and a curse. On one hand, it provides ample time to connect with potential travelers. On the other hand, with....