Gamification is a great way to breathe new life into your brand. If you’ve hit a plateau, need to drive new or specific behaviors, or want to introduce a new product or service, gamification is a proven strategy to turn to. However...Read More

Royal Bank of Canada Enhances Personalization With AI SolutionRoyal Bank of Canada (RBC) has introduced its proprietary AI solution called ATOM (Asynchronous Temporal Model), developed by research institute RBC Borealis. ATOM was trained securely...Read More

Choice Hotels International has introduced its first Million Point Sweepstakes through its award-winning loyalty program, Choice Privileges. Members have the opportunity to win a range of exciting prizes, including the grand prize of one million...Read More

In the current world of customer loyalty, payments and incentives are no longer just transactional, they are foundational elements that shape how customers feel about a brand. For Vince Chiofolo, Senior Vice President of Revenue Strategy at Dash...Read More

Customers check their phones 150+ times daily. That’s 150 moments where your brand can either capture attention or get swiped away. In this era of hyper-choice and even higher expectations, the question isn’t whether to engage...Read More

CAVA’s First Impact Report Highlights Purpose-Driven Growth CAVA has published its first-ever Impact Report, spotlighting mission‑driven efforts across three core pillars: Heart, Health, and Humanity. Under Heart, the company invested in...Read More

Auntie Anne’s recently marked National Auntie Day by launching its most premium promotion yet: the GoldenBrown Card, offering winners a year of free pretzels and lemonade. Only three of these exclusive cards will be awarded, making them a...Read More

Managing distribution across hundreds or thousands of store locations isn’t just about signage, it’s about making sure the right materials get to the right place at the right time. Whether it's HR documents, training materials...Read More

While it’s difficult to believe today, email revolutionized digital marketing in the 1990s. As I described in the evolution of personalization post, email represented the first time that marketers could get immediate feedback on...Read More

ARM & HAMMER Launches Campaign Fueled by Consumer Insights ARM & HAMMER™ has launched its bold new campaign, The Whole Darn Arm, positioning itself not just as a helping hand but as a dependable force for carefully managing...Read More