Fetch Launches Fetch American Express Card Fetch, the popular U.S. rewards app, is launching its first-ever credit card—the Fetch American Express® Card—powered by Imprint, set to debut in fall 2025. This new card offers an...Read More

JetBlue recently unveiled TrueBlue Travel™, a major rebrand and expansion of its travel booking platform, previously known as Paisly by JetBlue. This new platform better aligns with JetBlue’s loyalty program by enabling a seamless...Read More

Brands continue to face an economic climate that forces scrutiny into every marketing dollar spent. Meanwhile, consumers navigate their own financial uncertainties, becoming increasingly selective about where they invest discretionary income. In...Read More

Denny’s Pilots New Loyalty Program Denny’s is currently piloting a new points-based digital loyalty program, slated for full roll-out in the second half of 2025. Leveraging its existing database of roughly 5.5 million digital guests...Read More

Cinemark Holdings is reinforcing its position as a leader in theatrical entertainment by investing heavily in innovation, comfort, and overall guest satisfaction across its 500 global theaters. With 95% of surveyed guests reporting a positive...Read More

When Wallets Tighten, Loyalty Should Get Louder.Economic slowdowns are loyalty litmus tests. They expose which brands have real relationships and which just handed out discounts. The brands that win in a downturn aren’t the ones that spend...Read More

Flying Blue Elevates Loyalty Program Experience Through Partnership With Valuedynamx Flying Blue, the loyalty program of Air France-KLM, has unveiled a new era of member rewards by expanding its collaboration with Valuedynamx. Central to the...Read More

The Taco Bell Foundation recently announced its largest-ever annual grant of $28 million to almost 500 nonprofit organizations across the United States. The unprecedented funding, a $5 million increase from last year, highlights the Foundation...Read More

If you’ve been on social media over the past year or so, you’ve probably stumbled across True Classic, the rapidly growing D2C t-shirt company that’s gone viral. Everyone talks about their ads, but very few folks talk about...Read More

From late-night honey butter chicken biscuits to meme-worthy social engagement, Whataburger has cemented itself as a beloved brand with a fiercely loyal fan base. Founded in 1950 by Harmon Dobson in Corpus Christi, Texas, the company was built on...Read More