As the customer loyalty landscape continues to evolve, Loyalty360 CEO Mark Johnson returns in Part 2 of The CEO’s Desk to further unpack key findings from the 2025 State of Customer Loyalty Report. This follow-up episode shifts the...Read More

As customer expectations shift and competition intensifies, brands are rethinking how they design and deliver loyalty programs that stand out. Loyalty360 reached out to Max Kenkel, Customer Solutions Manager at ITA Group, to explore how brands can...Read More

Marketers are struggling with new ways to uncover new customers, but they don’t have to be.While retention strategies remain top-of-mind for many brands, finding new customers is important, too. The problem? Many brands don’t know...Read More

Hyundai Motor America recently unveiled Hyundai Rewards, a new tier‑based loyalty program designed to enhance the ownership experience for both new and current Hyundai. The program is completely free and easily accessible through the MyHyundai...Read More

Raceway Partners with PAR Technology for New Rewards Program RaceWay, a convenience and fuel retailer operating over 240 franchised locations across 11 U.S. states, has launched its inaugural loyalty initiative, RaceWay Rewards. Partnering with...Read More

Getting customers into your store is harder than ever. Traditional ads often miss the moment, and most mobile campaigns get lost in the noise. But when you connect with people based on where they are, in real time, you cut through the clutter...Read More

Starbucks Adds Secret Menu to Mobile App Starbucks has officially embraced its once “secret menu” by adding a selection of fan-favorite custom drinks to its mobile app. As of July 14, Starbucks Rewards members can find these orders...Read More

Insights from 100+ brand marketers reveal how personalization, digital innovation, and evolving customer loyalty strategies are shaping customer engagement in 2025. Cincinnati, OH – July 2025 – Loyalty360, the association for...Read More

It was in the 1930s, with the Great Depression hammering down car sales, that the first automotive rewards program came into being. Chrysler pioneered the factory-to-dealer discounts, allocating funds directly to dealers, who could then offer cash...Read More

ASOS Launches Loyalty Program to Boost Customer Engagement and PersonalizationASOS has officially rolled out ASOS.WORLD, a tiered loyalty program for customers in the UK. The program, tested earlier this year, offers four levels of membership...Read More