JetBlue has unveiled two major updates with regards to baggage handling. The changes are designed to give travelers added peace of mind about their luggage when in transit. The airline’s mobile app now offers real-time tracking of checked...Read More

As brands face mounting pressure to create deeper, more sustainable connections with their customers, the role of loyalty strategy has evolved from transactional tactics to enterprise-wide engagement. For Michelle Sequeira Yee, Vice President of...Read More

In today’s hyper-competitive loyalty landscape, batch-and-blast campaigns just don’t cut it. Consumers expect brands to know who they are, what they like, and when to reach them, without delay. As loyalty teams race to meet these...Read More

Discover the latest trends, challenges, and opportunities in customer loyalty programs with Loyalty360's 2025 State of Customer Loyalty Report, sponsored by Baesman. Featuring insights from nearly 100 brand marketers, this comprehensive report...Read More

White Castle Unveils Promotions, Merch, and Extended Hours White Castle is extending its restaurant hours this summer with the relaunch of ‘Night Castle,’ a late-night dining experience available at select locations, some staying open...Read More

JetBlue is celebrating its 25th anniversary with a bold new loyalty promotion called ’25 for 25’. Running from June 25 through December 31, 2025, the campaign invites TrueBlue members to visit 25 different JetBlue-served airports to...Read More

While most retailers will spend the long weekend shouting about the “biggest sale of the season” or “summer starts now,” Costco is doing something quietly radical.  They’re closing.Not to be contrarian. Not as a...Read More

Cash App Partners with WNBA Star Angel Reese Angel Reese, WNBA All-Star and cultural icon, and Cash App recently unveiled a newly renovated community basketball court in Chicago’s Oakwood Beach. This installation was achieved through a trio...Read More

  Chase introduced an updated version of its premium Chase Sapphire Reserve card alongside a new business version tailored to entrepreneurs and business owners. Both cards deliver robust value – with the personal Sapphire Reserve card...Read More

Reward programs have evolved into high-value digital assets—rich with customer data, stored value, and strategic potential. But wherever there’s value, there’s vulnerability.Loyalty fraud is growing rapidly, undermining...Read More