PetSmart is elevating its premium pet food lineup through an exclusive partnership with General Mills to introduce Edgard & Cooper, a leading premium pet nutrition brand in Europe, to U.S. stores and online shoppers nationwide. Already...Read More

Email remains one of the most powerful marketing channels in a brand’s arsenal. It’s cost-effective, measurable, and, when executed well, incredibly effective at engaging audiences and driving revenue. But here’s the catch...Read More

EG America is reshaping how convenience stores engage with their customers. As the fourth-largest chain in the U.S., with familiar brands like Cumberland Farms, Turkey Hill, and Fast Track, it’s leading the charge in integrating technology...Read More

Publix Charities Aids Texas Flood Victims With $300,000 Donation In response to the recent deadly flash floods that devastated parts of Texas, Publix Super Markets Charities (PSMC) has pledged $300,000 to assist relief and recovery efforts. The...Read More

7-Eleven, Inc. has launched a dynamic new multi-channel advertising campaign titled “Roll-Up & Refuel™”. The campaign is a cultural pit stop embraced by generations, especially among skateboarders by day and car enthusiasts. ...Read More

Your Loyalty Program’s Pulse CheckYou can’t optimize what you don’t measure. And when it comes to loyalty programs, many brands rely on incomplete diagnostics – focusing either on financials or customer sentiment, rarely...Read More

Safeguarding Trust and Value in an Increasingly Complex Ecosystem As loyalty programs grow in popularity and sophistication, so too does the threat of fraud. In today’s data-rich environment, the stakes have never been higher. Loyalty...Read More

Uber Becomes Official Rideshare  and On-Demand Delivery Partner for 2028 Olympic and Paralympic Games Uber has been announced as the official rideshare and on-demand delivery partner for the Los Angeles 2028 Olympic and Paralympic Games, as...Read More

Customer loyalty is undergoing a noticeable transformation, and the latest episode of The CEO’s Desk with Loyalty360 CEO Mark Johnson takes a deep dive into what’s driving these changes. Drawing on findings from the 2025 State of...Read More

Personalizing the healthcare experience has become a top priority for today’s healthcare brands, and with good reason. Beyond meeting rising patient expectations, tailored communication and care approaches result in better health...Read More