Athletic fashion retailer Hibbett, Inc. has unveiled its newest venture, Hibbett Kids, a dedicated e-commerce website and mobile app focused exclusively on children’s footwear, apparel, and accessories.  Hibbett, Inc. CIO Bill Quinn...Read More

Penn Station Celebrates 40 Years with New Loyalty Program and Franchise IncentivesPenn Station East Coast Subs is celebrating its 40th anniversary by launching a new loyalty initiative to thank its loyal fans. The company has introduced Penn...Read More

Artificial intelligence is changing the game when it comes to loyalty programs. What used to be broad and generic is now becoming tailored, efficient, and surprisingly personal. From retail to travel, companies are using AI not just to streamline...Read More

In the competitive world of convenience stores, where speed and service reign supreme, customer loyalty programs are becoming a pivotal factor in brand success. Weigel's, a family-owned convenience store chain based in East Tennessee, is...Read More

Ollie’s Bargain Outlet Finds Credit Card Success by Tapping Customer LoyaltyOllie’s Bargain Outlet is experiencing early success with its first-ever credit card, launched in partnership with financial tech firm Sunbit in August. The...Read More

Carnival Cruise Line has announced the launch of a new loyalty program, Carnival Rewards, set to go live in June 2026.  Replacing the existing Very Important Fun Person (VIFP) program, Carnival Rewards introduces a refreshed approach to...Read More

As consumer expectations for value, convenience, and personalization continue to rise, loyalty programs must evolve to stay relevant. One increasingly strategic way brands meet those demands is through brand-to-brand partnerships. These alliances...Read More

ThriftBooks isn’t just selling books—it’s nurturing lifelong readers through value, connection, and community. At the center of this mission is its ReadingRewards loyalty program, which turns everyday purchases into Free Book...Read More

Guests today expect personalized experiences, seamless check-ins, and effortless interactions with hotels. Digital wallet passes, accessible via Apple, Google, and Samsung Wallets, offer a powerful solution, allowing hotels to elevate the guest...Read More

Mattel and OpenAI Partner to Deliver AI-Powered Play ExperiencesMattel has announced a strategic partnership with OpenAI to introduce innovative, AI-enhanced products and experiences rooted in Mattel’s iconic brands. This collaboration will...Read More