Loyalty360 Reads: Ollie’s Enhances Customer Loyalty With Credit Card, Walmart Partners With Soda Health for Personalization, Loblaws Collabs With DoorDash for Rewards Program

Ollie’s Bargain Outlet Finds Credit Card Success by Tapping Customer Loyalty Ollie’s Bargain Outlet is experiencing early success with its first-ever credit card, launched in partnership with financial tech firm Sunbit in August. The card builds on Ollie’s Army, the store’s long-established loyalty program. Executives report that credit card holders spend twice as much as regular loyalty members and shop more frequently. Surprisingly, the card is also seeing substantial off-brand usage, which means customers use....