CITGO Petroleum Corporation has unveiled a significant enhancement to its Club CITGO ® loyalty program with the introduction of Premier Status, aimed at providing greater rewards for its most loyal customers. This new tier offers members an...Read More

The global customer relationship management (CRM) market was valued at $101.41 billion in 2024 and is expected to grow at a CAGR of 12.8% to reach $262.74 billion by 2032. There’s no question that companies are relying more on...Read More

Ziggi’s Coffee Unveils Bold “Dirty Soda” Lineup to Shake Up Summer SippingZiggi’s Coffee is stirring up excitement with the nationwide launch of its brand-new Dirty Soda lineup. The initiative launched on June 3rd, with the...Read More

JetBlue and United Airlines have unveiled a new collaboration, Blue Sky, to offer customers expanded travel options and greater loyalty rewards. The partnership is pending regulatory approval and will allow passengers from both carriers to earn...Read More

Being everywhere isn’t enough anymore. Today’s customers want to move from app to store to website without missing a beat. In this blog, we unpack the real difference between multi-channel and omnichannel commerce—and why brands...Read More

In the world of customer loyalty, few programs embody purpose as completely as AARP Rewards. More than a points-based platform, it’s a mission-driven engagement engine designed to empower people aged 50 and older to live better, healthier...Read More

DIRECTV Celebrates 31 Years With Month-Long “DIRECTV Day” Perks and GiveawaysDIRECTV has announced that it will commemorate 31 years on June 17. The company is celebrating the milestone with a series of exciting promotions and rewards...Read More

For the first time in its 40-year history, Pizza Hut has launched a mobile app for its iconic BOOK IT! reading program, available at major app stores. The new digital platform was created to keep children actively reading over the summer break and...Read More

Customer expectations are shifting from single-brand loyalty programs toward more flexible, lifestyle-integrated experiences. To meet this change, brands are looking to strategic partnerships that will help them transform their loyalty initiatives...Read More

Aramark Collegiate Hospitality Elevates Campus Engagement Through Loyalty Program ExpansionAramark Collegiate Hospitality recently unveiled the success of its newly expanded and rebranded loyalty initiative, now called Dining Rewards. The program...Read More