DIRECTV Celebrates 31 Years With Month-Long “DIRECTV Day” Perks and Giveaways
DIRECTV has announced that it will commemorate 31 years on June 17. The company is celebrating the milestone with a series of exciting promotions and rewards for subscribers throughout the month. The annual celebration called “DIRECTV Day” celebrates the 1994 launch and its impact on the pay-TV industry. This year, the festivities include charitable initiatives, sweepstakes, and special redemption offers through the DIRECTV PERKS loyalty program.
A highlight of this year’s celebration is a charitable campaign benefiting Ronald McDonald House Charities. For every PERKS token redeemed by members in June, DIRECTV will contribute toward a donation goal of up to $50,000. In addition, subscribers can enter sweepstakes for a chance to win one of several premium prizes, including $1,000 Amazon and Sonos eGift cards or an $800 Backyard Movie Bundle complete with a projector and a $500 Uber Eats gift card. Entries must be submitted by June 30.
To honor its 31st birthday, DIRECTV has also partnered with Baskin-Robbins to offer a special treat. Members can redeem just 200 tokens for a $5 gift card to enjoy any of the ice cream chain’s 31 iconic flavors. These perks are part of DIRECTV PERKS, a loyalty program designed to reward customers for their continued support with tokens that can be exchanged for entertainment, merchandise, and exclusive experiences.
Learn more about DIRECTV PERKS here: https://perks.directv.com/
Shake Shack Launches Gamified Loyalty Program and App-Exclusive Rewards
Shake Shack is rolling out new digital incentives to boost engagement with app users and encourage repeat visits. One of the latest promotions includes a limited-time offer where app users can purchase any size soda for just $1. The deal is part of a broader initiative called “Shack Hacks,” which will feature various exclusive offers designed to provide added value to Shake Shack’s digital customers.
Shake Shack is also introducing “Challenges,” a gamified component of its new loyalty program. These tasks are designed to boost customer frequency by offering rewards for completing specific purchase-related goals. For example, during June, a customer can receive $10 off their next visit by ordering any burger two separate times within a 30-day period. Shake Shack’s second Challenge will occur in July, where customers can unlock $5 off their next visit by ordering a BBQ sandwich on two separate visits by August 6.
Shake Shack issued a statement saying, “Challenges will be available to guests through the Shack App and on shakeshack.com with an account. As Shake Shack sees a growing number of digital sales (38% in Q1), the brand sees strong opportunity to connect with guests through these channels to drive growth.”
Read more here: https://shakeshack.com/blog/our-food/shack-hack-001-1-soda#/
Chipotle and Cobra Golf Tee Off With Burrito-Inspired Gear and Max Homa Partnership
Chipotle Mexican Grill and Cobra Golf have partnered to release a quirky and limited-edition line of golf accessories, including a burrito-themed club head cover and a golf ball bag designed to resemble Chipotle’s signature chip bag. The collaboration is being spotlighted by professional golfer and avid Chipotle enthusiast Max Homa, who debuted the burrito head cover at the Memorial Tournament in Dublin, Ohio, on June 1, a fitting location given Chipotle’s restaurant support center in nearby Columbus. These exclusive items are available for purchase at CobraGolf.com.
Chipotle Chief Brand Officer Chris Brandt issued a statement, saying, “These items illustrate Max’s passion for Chipotle’s real food and fresh ingredients, marking the perfect occasion for our first golf collaboration. The launch with Cobra is a great addition to our Real Food for Real Athletes platform that focuses on supporting athletes who make Chipotle a key part of their training regimen.”
The collaboration is part of Chipotle’s broader “Real Food for Real Athletes” campaign, which launched in 2019 to provide nutritional support through clean, wholesome ingredients for athletes. The campaign has seen partnerships with the U.S. national soccer teams, Olympic athletes, and collegiate athletes at institutions such as Ohio State University and USC.
Read more about Chipotle’s food values here: https://www.chipotle.com/values
Original Article Links:
DIRECTV PERKS Celebrates DIRECTV Day with Donations and Special Rewards
Shake Shack debuts app, loyalty offering
Chipotle has launched a partnership with pro golfer Max Homa