It’s a long-held belief that when it comes to loyalty, what people give is what people expect to receive. This is especially relevant for the consumer-brand relationship. Consumers are extremely savvy, and not easily swayed. They carefully...Read More

Loyalty360, the Association for Customer Loyalty, announced the winners for its  Best in Class Awards. The awards were presented in a ceremony on May 21st during the 2025 Loyalty360 Loyalty Expo in Orlando, FL.     “The...Read More

SONIC and X Games Reunite For Salt Lake City 2025  X Games has announced the return of SONIC Drive-In as the Presenting Partner for X Games Salt Lake City 2025, set to take place June 27 to 29 at the Utah State Fairpark. This follows SONIC...Read More

Takeda Partners With Salesforce to Enhance Healthcare Engagement Through AI Customer relationship management platform, Salesforce, recently announced that pharmaceutical firm Takeda has chosen Salesforce’s Life Sciences Cloud for Customer...Read More

Chipotle is turning up the heat this summer with its new promotion, “Summer of Extras,” running from June 1 through August 31. The campaign invites U.S. Chipotle Rewards members to opt in for a chance to earn extra points, exclusive...Read More

Loyalty programs remain a cornerstone of customer retention, but the tools we’ve relied on—plastic cards, punch cards, and loyalty apps—are no longer enough. Today’s consumers expect more. They want interactions that are...Read More

As one of the NBA’s most recognized franchises, the Cleveland Cavaliers are deeply woven into the cultural and civic fabric of their city. Behind the high-octane action on the court is a strategic and increasingly sophisticated approach to...Read More

Kroger Launches Major Hiring Initiative to Enhance Customer ExperienceKroger, one of the largest grocery chains in the U.S., has announced plans to hire 15,000 new associates as part of its commitment to improving customer service and enhancing...Read More

Employee rewards programs are becoming increasingly important for companies looking to attract and retain top talent. While traditional forms of employee recognition and rewards, such as bonuses or gift cards, remain popular, travel incentives...Read More

TELUS recently announced the launch of a new national loyalty program, TELUS Rewards, marking the first known rewards program of its kind in the Canadian telecommunications industry. The comprehensive rewards program is designed to offer customers...Read More