Personalized customer experiences aren't just accepted — they're expected, according to 80% of consumers in BCG's recent 23,000-person survey. From customized greetings to curated recommendations based on browsing history...Read More

Convenience store retailer 7-Eleven is venturing into the live music scene through a high-profile partnership with Live Nation. As the official naming rights sponsor of the When We Were Young Festival, 7-Eleven is making its mark on music culture...Read More

Moe’s Southwest Grill Celebrates 25 Years of Innovation and Record GrowthMoe’s Southwest Grill®, a subsidiary of the GoTo Foods family, recently celebrated its 25th anniversary by hitting a milestone average unit volume (AUV) of $1...Read More

Brands are redefining loyalty by integrating sustainability—rewarding eco-friendly choices to drive engagement, brand equity, and long-term impact. Read along to know how.   In a world with growing climate concerns, brands and...Read More

Infobip Partners With MoneyGram Haas F1 to Enhance Fan Engagement The global cloud communications platform, Infobip, has entered into a multi-year partnership with the MoneyGram Haas F1 Team, to enhance digital fan experiences. The collaboration,...Read More

e.l.f. Beauty has become the first known beauty brand to create a financial literacy game on Roblox. Partnering with fintech leader Chime and game developer Karta, e.l.f. launched Fortune Island: Earn. Learn. Flex, an interactive educational...Read More

Wingstop Reaches New Digital Heights with Launch of Loyalty Platform Wingstop has taken a major step in its digital evolution by launching its loyalty program. The fast-casual restaurant is set to pilot the program in Q4 and launch it systemwide...Read More

Loyalty360, the association for customer loyalty, has selected the finalists for the  2025 Loyalty360 Awards, which recognizes brands that are driving customer loyalty and successfully navigating today’s complex and evolving landscape. ...Read More

In a highly competitive and commoditized fuel retail landscape, Petro-Canada, a Suncor business, is refining what customer loyalty looks like. Celebrating 50 years of serving Canadians coast to coast, the brand is leveraging deep insights, digital...Read More

Mercedes-Benz USA Empowers Youth Through 2025 Dream Days CampaignMercedes-Benz USA (MBUSA) has officially launched its 2025 “Dream Days” campaign, spotlighting a continued partnership with Junior Achievement to support student...Read More