Loyalty360, the Association for Customer Loyalty, announced the winners for its Best in Class Awards. The awards were presented in a ceremony on May 21st during the 2025 Loyalty360 Loyalty Expo in Orlando, FL.
“The Loyalty360 Best in Class Awards recognize Loyalty360 members for their continued commitment to the customer loyalty industry and for program, process, and platform excellence,” says Mark Johnson, CEO of Loyalty360. “The awards recognize the top tier of Loyalty360 members across various categories, including industry-leading brands, their loyalty programs, customer loyalty strategies, and teams, as well as leading customer loyalty agencies and technologies.”
Winners were selected by the members of the Loyalty360 editorial staff, analysts, and feedback from Loyalty360 Awards judges. Nominations were based on several factors, including Loyalty360 Awards entries, nominations from other Loyalty360 members — supplier, partner, and brand — in-depth feature interviews for Loyalty Management magazine, overall program impact, approach, and performance, as well as active industry and association involvement over the past 18 months.
The winners are:
Loyalty Program Partnerships
· American Eagle Outfitters
· Enterprise Mobility
· Bank of America
· TELUS
· Petro-Canada
· Best Western
· Verizon
Customer Centricity
· Food Lion
· Blain’s Farm & Fleet
· Bank of America
· Giant Food
· TELUS
· Certified Angus Beef
Program Strategy & Design
· Hilton
· Lowe's
· Marcus Theatres
· Hannaford
· Blain’s Farm & Fleet
· The Vitamin Shoppe
Agency Partner
· Baesman
· Bond Brand Loyalty
· Bounteous
· Capillary
· Phaedon
Customer Loyalty Technology
· CataBoom
· Engage People
· Capillary
· Epsilon
· Switchfly
· Loyalty Juggernaut
Customer Loyalty - Brand Team
· PNC
· Enterprise Mobility
· Hilton
· Food Lion
· Caterpillar
· American Eagle Outfitters
· bp
· Wawa
· USAA
Customer Loyalty – Supplier Team
· Bond Brand Loyalty
· CataBoom
· Kobie
· Engage People
· Phaedon
· Baesman
Program Vision
· Thriftbooks
· bp
· USAA
· Marcus Theatres
· Caterpillar
· SIGA
· State Employees Credit Union
· Stop & Shop
“The Loyalty360 Best in Class Awards recognize those members that have shown a unique drive, passion, focus, and commitment to their customers,” says Johnson. “These Loyalty360 members have earned the distinction of Best in Class in at least one category that acknowledges the dedication of an elite syndicate of brands, suppliers, individuals, initiatives, strategies, and programs. We appreciate all that our members do for the industry and look forward to their continued success.”
For more information about Loyalty360 or Loyalty Expo, contact
carlystemmer@loyalty360.org or visit the
Loyalty Expo website.
About Loyalty360
Loyalty360 is the only objective community for customer loyalty, which seeks to enable and encourage dialogue among industry leaders. Through a unique blend of content, collaboration, and diverse learning opportunities, we’ve created a network of brands and technology providers that represent some of the best voices that the customer loyalty industry has to offer. Visit us at
loyalty360.org or follow us @Loyalty360.