The Vitamin Shoppe

The Vitamin Shoppe is dedicated to helping individuals fulfill their health and wellness needs. Founded in 1977, we are a leading omni-channel specialty retailer of nutritional products based in Secaucus, New Jersey. We are the second largest Vitamins, Minerals and Supplements specialty retailer with over $1 billion in annual revenue.   We have close to 800 stores throughout the U.S. and Puerto Rico.  In our stores and on our website, we carry one of the most comprehensive retail assortments in the industry including; vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products and beauty aids.

Our broad product offering enables us to provide our customers with a selection of products not readily available at other specialty vitamin, minerals and supplement retailers or mass merchants, such as drugstore chains and supermarkets.

The Health Enthusiasts who work at the Vitamin Shoppe retail stores are the most knowledgeable associates in the industry. The Vitamin Shoppe prides itself on the training and certification of its associates and is recognized as an innovator in associate training, providing product information and customer education.