General Motors has unveiled a redesigned version of its GM Rewards™ loyalty program alongside the introduction of the GM Rewards™ Mastercard®, issued by Barclays US Consumer Bank. The updated rewards system simplifies how customers...Read More

In an era of short attention spans and digital overload, traditional loyalty communications are increasingly falling flat. For Yosef Peterseil, COO and Co-Founder of Blings, the solution lies not just in better content, but in a more engaging...Read More

The travel industry stands at a unique crossroads. As post-pandemic recovery continues, the focus has expanded beyond value and convenience to include something much more critical: sustainability. Once a niche concern, eco-consciousness is...Read More

What is identity? In marketing, identity refers to a brand's understanding of a real person—information, behaviors and preferences—as they consume digital content and make transactions. , and brands often use customer...Read More

Eatertainment Brands Rolls Out Summer Promotions Eatertainment brands are launching a variety of summer promotions to attract customers during the warmer months. These initiatives include limited-time menu items, themed events, and interactive...Read More

White Castle is welcoming the summer season with a variety of deals and limited-time menu items designed to offer customers both value and flavor. One of the limited-time deals guests can expect to see is six Original Sliders for only $4 &ndash...Read More

Discover how smart cities are redefining loyalty beyond shopping—rewarding sustainable, community-focused actions that build habits and foster emotional connections. Learn what loyalty leaders can take from these civic programs shaping the...Read More

Deloitte’s Survey Expects More Summer Travel for Americans According to Deloitte’s latest summer travel survey, more Americans are planning to travel in 2025 compared to previous years, but many are opting for shorter, less...Read More

Intuit Mailchimp, in collaboration with behavioral insights firm Canvas8, has released a comprehensive global report titled The New E-Commerce Calendar, which redefines the traditional retail calendar by highlighting the importance of personal...Read More

Marriott International Introduces Series by MarriottMarriott International has unveiled its latest venture, Series by Marriott™, a global collection brand for midscale and upscale lodging segments. The new brand is designed to incorporate...Read More