Ziggi’s Coffee Unveils Bold “Dirty Soda” Lineup to Shake Up Summer Sipping
Ziggi’s Coffee is stirring up excitement with the nationwide launch of its brand-new Dirty Soda lineup. The initiative launched on June 3rd, with the new menu offering a playful, customizable twist that blends nostalgia with bold innovation. After a successful five-month test run, the Dirty Soda line is rolling out across all Ziggi’s locations, featuring 22 recipes that combine classic soda bases with creative add-ins like fruit purées, candy toppings, flavor infusions, and creamy toppings.
Ziggi’s Coffee Co-Founder and CEO Brandon Knudsen said, “We’re innovators at heart and we saw an opportunity to disrupt the coffee space by offering more than just coffee. With Dirty Soda, we tapped into a growing trend, embraced the blank slate in front of us, and created something that’s uniquely ours. This launch is not only fun and fresh – it’s strategic. It opens the door to new customers, new dayparts and new ways for people to experience Ziggi’s. We’re just getting started and there is more to come.”
Customers can choose from drinks like the “Very Cherry” (a Dr. Pepper blend with almond and vanilla cream), the ocean-inspired “Bruce,” infused with blue raspberry, pineapple, coconut, and vanilla topped with a gummy shark, and the vibrant “Neon Wave” made with Mountain Dew, tropical flavors, and raspberry cold foam. With options like Pepsi, Dr. Pepper, lemonade, and more, plus the ability to create custom blends, Ziggi’s invites customers to explore their sweet side. To enhance the experience, drinks can be prepared in three fun formats: Floated, Frozen, or Cold Foam. To mark the launch, Ziggi’s is offering a free 20 oz Signature Dirty Soda for a limited time via an online coupon. With prices ranging from $2.69 to $4.69, the sodas are designed to be affordable without sacrificing quality.
View the entire “Dirty Soda” menu here: https://www.ziggiscoffee.com/menu/dirty-soda/
Starbucks Launches Global Search for Traveling Content Creators
Starbucks recently announced a unique opportunity for two content creators to travel the world as part of a year-long, full-time initiative. One of the roles is reserved for a current Starbucks barista, while the other is open to any external influencer and coffee enthusiast. Together, they will visit up to 15 iconic Starbucks destinations from August 2025 to July 2026. Stops include highlights such as the company’s coffee farm in Costa Rica, the Starbucks Reserve in Milan, and architecturally distinct cafés in Tokyo. All travel and accommodations are fully sponsored by Starbucks’ loyalty partners, Delta Air Lines and Marriott Bonvoy.
The application process officially opened on May 28 and will close on June 13. Applicants must submit a short TikTok video using the hashtag #StarbucksGlobalCoffeeCreator, showcasing their passion for coffee, love of travel, and social media savvy. In addition to the video, candidates are required to complete an online job application. The role entails creating compelling, culturally rich content that promotes Starbucks’ brand, regional offerings, and local communities. Applicants should be skilled in social media production, video editing, and content strategy to be considered.
This bold recruitment move reflects Starbucks’ evolving marketing approach, emphasizing authentic digital storytelling and influencer collaboration. As consumer reliance on social platforms continues to grow, especially among Millennials and Gen Z, brands like Starbucks are adapting by creating immersive roles that merge travel and brand advocacy. A recent survey by Belle Communication found that 73% of young consumers turn to social media for dining inspiration, underscoring the strategic value of this initiative.
Learn more here: https://about.starbucks.com/global-coffee-creator/
PepsiCo and Formula 1 Partner to Power Fan Engagement in 2025
PepsiCo recently announced a multi-year global partnership with Formula 1®, set to begin in 2025. The collaboration will bring together the energetic world of Formula 1 with PepsiCo’s iconic brands: Doritos, Sting Energy, and Gatorade. Created to enhance engagement through immersive experiences both on and off the track, the partnership will leverage Formula 1’s enormous reach of 1.6 billion viewers worldwide and 826 million active fans across 21 countries and 200+ broadcast territories.
PepsiCo CEO of International Beverages Eugene Willemsen said, “This landmark partnership with Formula 1 represents a perfect fusion of two global powerhouses that share a passion for creating extraordinary fan experiences. Formula 1’s unmatched global platform and tremendous growth trajectory align perfectly with our ambitions to accelerate our brands – particularly Sting Energy – on the world stage. Together, we’ll deliver bold, innovative experiences that connect with drivers and fans at race venues and well beyond, while also supporting Formula 1’s continued expansion to new audiences worldwide in markets where PepsiCo and Sting have a strong presence.”
As Formula 1’s Official Partner, PepsiCo has extensive rights that include visible trackside advertising, hospitality access, fan zone activations, and exclusive brand marketing and product placement privileges. The deal includes a partnership with F1 Sprint, a fan-favorite format with higher average viewership. In addition to race-day touchpoints, PepsiCo plans to roll out fan engagement initiatives via digital platforms, co-branded products, and special packaging to bring the thrill of Formula 1 to everyday consumers. Each of PepsiCo’s three lead brands will play a unique role in the partnership. Sting Energy will serve as the Official Energy Drink of Formula 1, Gatorade becomes the Official Sports Drink, and Doritos, the Official Savory Snack Partner.
Read more here: https://www.pepsico.com/our-stories/press-release/pepsico-announces-worldwide-official-partnership-with-formula-1
Original Article Links:
Ziggi’s Coffee Releases Dirty Sodas Nationwide
Starbucks launches global search for two influencers to document year-long coffee tour
PEPSICO® ANNOUNCES WORLDWIDE OFFICIAL PARTNERSHIP WITH FORMULA 1®