In an increasingly crowded digital marketplace, personalization has become a non-negotiable aspect of customer engagement. Loyalty360 spoke with leaders across the customer loyalty space to understand how their brands are embracing tailored...Read More

All our best friends and favorite colleagues were once strangers to us. Thanks to the circumstances that helped us get to know them, our lives are probably a lot better with them in it. Often, the way we meet our friends is part of what bonds us...Read More

Southwest and Chase Enhance Rapid Rewards Credit Cards With Major Travel Perks and Bonus OfferSouthwest Airlines and Chase have announced a significant upgrade to their Rapid Rewards® Credit Cards, introducing enhanced benefits to make travel...Read More

Disneyland Resort recently celebrated its 70th anniversary with a heartfelt tribute to the cast members who make the magic happen every day. The day began with a special, early morning celebration exclusively for cast members inside Disneyland...Read More

Busy schedules and shifting priorities have made quick, meaningful travel experiences more appealing than ever. Travelers are embracing weekend getaways, staycations, and microcations—short, intentional escapes that offer rest, adventure...Read More

WEX and bp Partner to Launch earnify™fleet Rewards Program WEX and bp have teamed up to launch the earnify™fleet fuel card program, designed to enhance fleet fueling and payment solutions across the U.S. The card provides access...Read More

Sun Bum recently launched The Bum Club, a reimagined loyalty program created in collaboration with Rediem, aimed at moving beyond traditional, purchase-based loyalty models. In contrast to typical “punch card” programs, The Bum Club...Read More

While AI content may seem like an increasing part of one’s social media diet, if you’ve been on a social media platform in the past decade, you’ve likely come across some form of artificial intelligence. In social media marketing...Read More

U.S. News Shares Best Travel Rewards Programs U.S. News & World Report has released its 2025–2026 rankings of the best travel rewards programs, offering updated guidance for travelers looking to maximize value through loyalty. In the...Read More

Wyndham Hotels & Resorts has launched a new partnership with Grubhub, allowing guests and hotel team members across nearly 6,000 U.S. locations to enjoy seamless food and essentials delivery without the delivery fee.  Through the...Read More