All our best friends and favorite colleagues were once strangers to us. Thanks to the circumstances that helped us get to know them, our lives are probably a lot better with them in it. Often, the way we meet our friends is part of what bonds us together—shared adventures have a way of building lasting relationships.
It’s the same for the brands we rely on. One day, a brand successfully catches our attention, and that starts us on a journey that turns us into loyal....