For the eighth consecutive year, Wyndham Rewards® has secured its position as the #1 hotel loyalty program, as voted by USA TODAY readers in the 10Best Readers’ Choice Awards. Likewise, the Wyndham Rewards Earner® Card has maintained...Read More

With a legacy that spans nearly a century, Tractor Supply Company (TSC) has grown from a humble mail-order catalog to the largest rural lifestyle retailer in North America. With over 2,500 stores across the U.S., including the Tractor Supply brand...Read More

Say goodbye to guesswork and hello to personalization that performs.For years, many retailers have relied on batch-and-blast email marketing. One message, one time, to one giant list. It’s quick, it’s easy, and sometimes it even...Read More

Chipotle IQ Returns With Bigger Prizes and Extended Play for Rewards Program MembersChipotle Mexican Grill is bringing back its popular trivia game, Chipotle IQ, giving Chipotle Rewards members a chance to win free food and rewards points by...Read More

In a step toward reshaping the dining experience across the U.S., American Express and Toast have announced a multi-year partnership to integrate their technologies and elevate hospitality for both restaurants and diners. The partnership is...Read More

Traditionally, marketers have relied on A/B testing to optimize campaigns by changing one variable at a time. While still relevant and widely used, this method can be slow, limited, and resource-intensive. It often forces teams to test one idea at...Read More

As inflation, market volatility, and changing consumer behaviors persist, loyalty programs are undergoing rapid evolution. Brands are reevaluating how to create long-term engagement without relying solely on discounts. Loyalty360 spoke with...Read More

Little Caesars Partners With Uber Eats & Serve Robotics for Robotic Delivery in LALittle Caesars, the third-largest pizza chain in the U.S., is stepping into the world of autonomous delivery for the first time. The company has teamed up with...Read More

PENN Entertainment, Inc. is enhancing the ESPN BET Sportsbook experience with the introduction of FanCenter, a major new feature coming this summer. The innovative update is designed to blend users’ passion for fantasy football with...Read More

Customer loyalty is one of the most valuable assets a brand can cultivate, but when loyalty members go silent, they become more of a liability than a benefit. Nearly 50% of loyalty program members are inactive, which not only creates an...Read More