From Batch-and-Blast to Behavior-Based Email Automation

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Say goodbye to guesswork and hello to personalization that performs. For years, many retailers have relied on batch-and-blast email marketing. One message, one time, to one giant list. It’s quick, it’s easy, and sometimes it even works. But in now you expect more — and email is too powerful a marketing tool to treat like a megaphone. Enter: behavior-based email automation. By responding to real customer actions (or inactions), you will deliver timely....