Spirit Airlines Launches Non-Stop Service From Savannah Along With a New Loyalty Program PromotionSpirit Airlines officially began operations at Savannah/Hilton Head International Airport (SAV) with the launch of daily nonstop service to Newark...Read More

Booking.com has introduced the Genius Rewards Visa Signature® Credit Card, developed in partnership with Imprint, a modern credit card platform. The card is designed to turn everyday purchases into travel opportunities, offering flexible, easy...Read More

What does successful integration look like in practice? In Part 3, we share real-world applications, key organizational shifts, and what’s coming next in loyalty-powered customer engagement.  The Compound Effect of True Integration...Read More

Hi-Chew Returns to Fortnite with Exclusive Rewards HI-CHEW® has returned to Fortnite for its third year, offering players a colorful, candy-themed experience running through September 14, 2025. The collaboration, powered by Super League...Read More

IHG Hotels & Resorts is continuing its role as the official hotel partner and loyalty program of the US Open Tennis Championships, now in its seventh year, offering fans extraordinary hospitality additions beyond typical viewing access. For...Read More

I’ve been in the digital marketing space since before the internet arrived. Most of this time was spent in the digital analytics area. For decades, digital marketers like me have been touting made-up terms like Customer 360 and the 360...Read More

McDonald’s Partners with DoorDash to Launch Online Ordering Channel McDonald's has introduced a new online ordering platform in collaboration with DoorDash, enhancing its McDelivery service. Accessible via McDonalds.com, the platform...Read More

MANSCAPED®, the global leader in men’s grooming, has launched Members Only Rewards, a new loyalty program designed to combine simplicity with meaningful value. The initiative builds on the brand’s well-known Peak Hygiene Plan...Read More

Discover why leading U.S. enterprise brands are turning to loyalty as their most powerful recession-proof strategy. From smarter segmentation to margin-friendly rewards, learn how loyalty can drive sustainable growth—even in an economic...Read More

Vicious Biscuit Rolls Out New Loyalty Program App to Drive Customer Engagement  Fast-casual brunch brand Vicious Biscuit has launched Vicious Biscuit Rewards, a fully integrated digital loyalty platform that merges mobile ordering, catering,...Read More