In an age of consumer empowerment and endless product choice, winning customer loyalty is about more than simply offering points for spend, or generic rewards for brand participation. It required personalization, a high degree of relevance and...Read More

New regulations are forcing some large insurance companies and financial institutions to divest of their offerings and focus on their core. Like General Electric did in 2015, MetLife is pursuing the potential separation of its U.S. Retail business...Read More

Consumers are less likely to share information for marketing purposes than for security reasons, according to a new study released by the Pew Research Center. For many consumers, the willingness to share personal information depends on the deal...Read More

General Motors is back on top again in the world of customer loyalty.At the recent 20th Annual Automotive Loyalty Awards, which were presented by IHS Automotive, General Motors walked away with the top honor for Loyalty to Manufacturer.The...Read More

While acquiring new customers should be a strong priority for every business, it should come as no surprise that customer retention is often the key to growth and profitability. A new report from Unity Marketing goes a step further, offering best...Read More

Once a simple process of surveying customers, customer experience has exploded in recent years to include entire CEM solution platforms designed to provide the most efficient and effective interactions throughout the entire customer journey. Some...Read More

New loyalty programs continue to spread across the skies of Europe. As a customer engagement strategy, such initiatives, when properly executed, continue to provide a powerful marketing tool to surprise and delight travellers. Since the airline...Read More

General Motors CEO Mary Barra is adamant about her company’s goals and aspirations to redefine the total customer experience and, in particular, personal mobility.“Last October we shared our strategy for the company and our vision of...Read More

Amazon has become the gold standard in customer engagement and brand loyalty, and new research from Cowen Investment Banking provided the numbers behind the company’s unmatched presence in ecommerce. According to the report, the brand&rsquo...Read More

Predictive analytics are making a strong push as a tool for anticipating, analyzing, and fulfilling customer demands. The ability to resolve potential issues before they arise is an enormous step in improving customer experience. As the predictive...Read More