Once a simple process of surveying customers, customer experience has exploded in recent years to include entire CEM solution platforms designed to provide the most efficient and effective interactions throughout the entire customer journey. Some regions, however, are still playing catch-up in terms of customer experience investment. That is according to a new report from Research and Markets, titled “Customer Experience Management Market by Touch Points, by Regions, by Vertical – Global Forecast to 2020.”
According to....