As mobile wallet technology continues to gain steam, users are becoming more engaged with brands through these channels. In a new report from mobile marketing organization Vibes, mobile wallets like Apple Pay and Android Pay are proven to be...Read More

Rewards programs are a proven way to attract and retain customer loyalty. But as more brands become aware of this fact, the loyalty program space will only become more crowded and competitive. Consumers all across the UK and beyond already have...Read More

Providing a unique and memorable customer experience has always been the mantra at Publix Super Markets. Catering to customer needs and expectations has evolved, and Publix has evolved along with them.Maria Brous, Director of Media &...Read More

Social network Pinterest has exploded in popularity since launching in 2010. As the site continues to grow, crucial decisions must be made in order to maintain focus and handle incoming site traffic in a way that doesn’t compromise the site...Read More

Fast-fashion retailer Rainbow Shops wanted a mobile app that could offer a unique customer experience. As a result, Rainbow Shops partnered with Oven Bits, an award-winning digital product studio, to launch the brand’s first-ever mobile...Read More

For Starbucks CEO Howard Schultz, deepening customer relationships on an authenticity scale leads to inimitable brand loyalty.And that is what has happened at Starbucks.During the company’s Jan. 22 fiscal first-quarter conference call...Read More

New technologies are beginning to dominate many traditional businesses, and the television, movie and broadcast industries serve as prime examples. Here, digital disruption has run rampant, and it has given rise to a host of innovative players...Read More

For McDonald’s, 2016 began much better than 2015. The global iconic company has made great strides in its turnaround plan, taking positive steps to securing more brand loyalty.McDonald’s CEO Steve Easterbrook is very excited about the...Read More

U.S. Bank, the fifth largest commercial bank in the U.S., is making a change to its brand positioning to better portray its customer-centric philosophy. The company is launching the “Power of Possible” campaign in an effort to refresh...Read More

Marketers want to be able to predict customer behavior through the volumes of customer engagement data available to them. But, the reality is marketers are struggling mightily in this department.Despite a plethora of consumer data and analytics...Read More