As founder of the Center for Customer Engagement and producer of the annual Summit on Customer Engagement, Bill Lee has been a strong voice in the loyalty marketing sector for years. In his latest report, Lee notes ways in which companies can...Read More

New, cheaper, and rapidly spreading technologies are changing the way that most customers interact with brands. Recently, the mass adoption of smartphones has been a prime example of this customer engagement phenomenon. The adoption is well...Read More

Verizon officials are confident about their business strategy as 2016 unfolds, continuing their focus on innovation and the overall digital customer experience.“Entering 2016, we are confident in our three-tier strategy of leading at the...Read More

In this day and age of ubiquitous connectivity, consumers all around the globe expect a memorable customer experience, personalized and relevant, every time. And retailers that fail to provide individualized and digitally connected customer...Read More

If digital marketing is a race, data is being viewed more and more as the steering wheel with which the high-powered car is directed. Without proper data analysis, marketing efforts lack the insight to find and target the most effective...Read More

Leading prepaid product company InComm made an exciting announcement on Wednesday, unveiling new digital open loop prepaid cards for use as incentive and loyalty program rewards. The new cards can be delivered immediately to any email address, and...Read More

Over the past two decades the West African mobile phone industry has undergone some incredible changes. It has transformed from a government-controlled industry into a consumer driven market that has seen tremendous growth and numerous...Read More

Doug Zarkin, VP, Head of Marketing, Pearle Vision, believes the company’s iconic stature and focus on customer loyalty is clear.Zarkin talked to Loyalty360 about the company’s customer loyalty/CX efforts, listening, metrics, and social...Read More

TXU Energy, an electric utility based in Dallas, will be making customers very happy over the coming weeks. This happiness comes as a result of TXU Energy’s Cash Back Loyalty Rewards program, which offers customers monetary rewards based on...Read More

In the aftermath of the Rewards Canada’s 8th annual Travel Rewards Credit Card Ranking, Patrick Sojka, the founder of RewardsCanada.ca and FrequentFlyerBonuses.com, found some interesting trends related to customer loyalty among Canadians...Read More