If digital marketing is a race, data is being viewed more and more as the steering wheel with which the high-powered car is directed. Without proper data analysis, marketing efforts lack the insight to find and target the most effective consumer demographics. With the meteoric rise of big data, analytics software has become a must-have piece of technology for businesses. Two leading data management platforms, RapidMiner and Tableau, are joining forces to combine strengths and provide clients with an expanded set of data analysis tools.....