In this day and age of digital customer engagement, burgeoning ecommerce sales, and a significant uptick in mobile transactions, it seems incongruous that there could be a disconnect somewhere along those lines.But there is, at least according to...Read More

Loyalty programs have generally tried to enhance the in-store customer experience. By and large, this is still the case, and the traditional plastic loyalty program card often continues to represent this strategy. It is true that as our society...Read More

Simplifying the customer experience can lead to long-term customer loyalty and brand advocacy. And that is certainly the case for Caesars Entertainment Corporation.Loyalty360 caught up with Michael Marino, Senior Vice President of Loyalty and...Read More

Ford Motor Company has always been on the cutting edge of emerging technologies, always with an eye toward an improved and seamless customer experience. Ford officials believe they have found the answer to an enhanced customer experience in...Read More

A regional grocer wants to take an often tedious process−checkout−and turn it into a memorable positive experience. Unique grocer New Seasons Market, located primarily in the Pacific Northwest, is partnering with Digimarc to take its...Read More

Despite a less than stellar third-quarter fiscal performance, Bed Bath & Beyond CEO Steven Temares is confident in the brand’s omnichannel platform that focuses on a personalized customer experience.“While we recognize that the...Read More

With all the leading airlines that carry travelers all across Europe, Asia and Africa, finding the right customer engagement strategy is becoming a growing challenge. If they are executed properly, some loyalty programs can provide a competitive...Read More

Last year, Amtrak officials wanted to revamp and simplify their Guest Rewards loyalty program. Those changes will become effective later this month.Loyalty360 caught up with Vicky Radke, Senior Director, Amtrak Guest Rewards to learn more about...Read More

Strengthening customer engagement is one of the five strategic pillars for The Finish Line. As 2016 gets underway, the company has made significant strides in this key area, along with enhancing its Winners Circle loyalty program.“We are...Read More

In a crowded and competitive automotive industry, brand loyalty can be a valuable asset in gaining an edge over competitors. The ability for a car manufacturer to retain customers is an enormous win for company perception, brand advocacy, and...Read More