David Tann, VP, Creative Director for the Atlanta Hawks, told Loyalty360 that there has been a noticeable shift within the organization toward a stronger retail customer/fan experience.“We see retail as a symbol of brand health,” Tann...Read More

Mobile wallets have changed the way customers pay for their favorite goods and services. What started off as simply storing credit cards has now exploded to include exclusive offers, loyalty cards, boarding passes, and even digital gift cards...Read More

Loyalty programs come in all shapes and sizes. Historically, such customer engagement initiatives have dominated the hospitality and airline industries. More recently, however, loyalty programs have become more commonplace across a wide range of...Read More

Typical loyalty programs seek to change consumer behavior using rewards and exclusive promotions. Typical mobile engagement strategies incentivize specific actions and require the customer to constantly check for updates to the app. Taco Bell is...Read More

For Peter Cobb, co-founder and EVP of eBags, and Mike Edwards, eBags President and CEO, they have placed their faith and dollars in their successful online company after they purchased a portion of Benchmark Capital’s ownership shares. Cobb...Read More

Newegg, one of the top tech-focused e-retailers in North America, lives on the edge of technological innovation to better serve its customers. Providing a unique customer experience through heightened customer engagement methods is a priority for...Read More

CarMax, the nation’s largest used-vehicle retailer, is always trying to enhance the customer experience through improved customer engagement. Digital technology is helping CarMax on that all-important front.CarMax CEO Tom Folliard discussed...Read More

Simple brick-and-mortar stores are no longer acceptable in the world of major retail. Digital storefronts are becoming a necessity, and disruption has almost become the norm as ecommerce continues to grow. While the retail industry continues to...Read More

Loyalty360 Presents Guardian with CX Awards for Most Customer-Centric Culture, Best Measurement in Customer Experience and the Silver 360-Degree CX AwardThe Guardian Life Insurance Company of America® (Guardian), one of the nation’s...Read More

Every marketer dreams of having 1-to-1 customer relationships that, ultimately, lead to customer loyalty and brand advocacy. At Pier 1 Imports, knowing its customers is an absolute priority and one that has taken on even greater importance.Third...Read More