Global iconic brand Nike is all about digital customer experience, and that experience will continue to propel the company to greater heights.“At Nike, digital does more than just add capabilities for today,” CEO Mark Parker said...Read More

Outdoor apparel giant L. L. Bean continues to expand its presence in the retail market with a new 16,700-square-foot store in Virginia Beach. The newest location will be part of L.L. Bean’s drive to expand to 100 retail stores by 2020. L.L...Read More

Brands seeking to offer an exceptional customer experience can learn a lot from the EuroAirport Skyview Lounge. Because of its efforts to continuously improve passenger comfort through an unrelenting dedication to both customer and employee...Read More

Orlando Mercado, Allstate’s Product Management Director, told Loyalty360 that introducing things like Allstate Rewards and Drivewise promotes more positive customer engagement. What’s more, Mercado offered some key advice to loyalty...Read More

Some rewards are better than others. And some loyalty programs are also better at listening to their members, to better understand exactly what they find valuable and meaningful. This concept is crucial for all brands and marketers today...Read More

According to Carnival Cruise Line CEO Arnold Donald, an increase in positive media impressions sparked customer engagement for the company during 2015.“2015 was a great year for our company,” Donald said during the Dec. 18 fiscal...Read More

For the 600,000 people that downloaded Acorns in the past year, the app has changed how they look at investing. By rounding up purchases to the nearest dollar, the program automatically invests the difference into a diversified portfolio of index...Read More

Just a few short months ago Woolworths made big news across the marketing industry. While redesigning its loyalty program, Woolworths decided to sever its ties with Qantas, Australia’s largest airline, in the process. This announcement...Read More

During 2015, more than a third of Sears Holding Corp.’s online traffic originated from a mobile phone, which represents a whopping 46% increase over 2014. Company officials plan to leverage this massive increase in mobile customer engagement...Read More

kate spade new york, a subsidiary of Kate Spade & Company, which designs and markets accessories and apparel, has partnered with Medallia to amplify its customer experience, both in-store and online.With the Medallia Software-as-a-Service...Read More