Loyalty programs come in all shapes and sizes. Historically, such customer engagement initiatives have dominated the hospitality and airline industries. More recently, however, loyalty programs have become more commonplace across a wide range of business sectors.
Since it has become extremely common, and highly advantageous, for airline brands to offer rewards in exchange for frequent flier miles, why should organizations not also reward loyal auto business customers as well? And though some rental car brands do offer such promotions, Hino Australia wants to reward the valuable clients that repair cars and purchase parts.
Hino Australia, a member of the Toyota Group Company, has just launched the Hino Advantage Rewards loyalty program, which will reward third-party repairers who purchase genuine parts. From body panels to engine components and more, any auto mechanic, dealership or even local do-it-yourself car owner can participate in Hino Advantage Rewards by signing up for free.
“Hino is moving towards providing an improved experience for those that trust us to be their business partner," said Greg Bleasel, Hino Product Support Senior Divisional Manager. "We are determined to add more value to their businesses; not only in the workshop but also to reward them for their hard work.”
To thank members for their patronage and support, Hino Advantage Rewards will actually link itself back to one of the core echelons of loyalty program lineage. That is, Hino, which also recognizes the importance and value of previously established airline line programs, will offer Velocity Frequent Flyer points to members who purchase parts from participating dealers with a trade account.
Velocity Frequent Flyer, Virgin Australia’s incredibly popular and successful rewards program, offers a wide range of benefits and services including shopping, dining, and entertainment options through a host of participating points partners. Members can also redeem points for hundreds of products, vouchers, and everyday rewards from the Velocity Rewards Store.
Every dollar spent on Hino Genuine Parts earns one Velocity point, and the brand hopes it will come as a welcome development for members.
“Hino Advantage Rewards is a great offer for our external trade customers, and we hope to hear stories of these points being redeemed for some well-deserved holidays!" Bleasel concluded.