Brands, manufacturers, retailers and distributors are all very mindful of the Amazon effect.  The e-commerce giant controls almost half of all e-commerce sales in the US. Further to this concern is the fact that most people use Amazon to...Read More

The last few years have produced major evolutionary shifts in customer loyalty with increased focus on customer experience, engagement, and emotional loyalty. With all this activity in the loyalty landscape you’ve probably asked, do I need...Read More

Text message marketing isn’t new or groundbreaking, but it’s highly effective when utilized correctly. Here’s how. A phone number is personal. It’s given out to close friends, family, neighbors, people you trust, and those...Read More

Truly progressive brands have evolved to look at ALL of their customers through a loyalty lens; not only those who are enrolled in their loyalty program. These innovators practice “Big L” loyalty, using their loyalty strategies and...Read More

The 2019 holiday season just ended.So, why are we already talking about holiday 2020?Loyalty played a major role for the successful retailers during this past holiday season. And building or revamping a successful loyalty program takes...Read More

Editor’s note: Ansira Chief Client Officer Andy Arnold sat down with Facebook U.S. Global Solutions Vice President Michelle Morris recently for a chat at the annual Association of National Advertisers (ANA) Masters of Marketing...Read More

Very rarely is there a compelling business case to run a points-based loyalty scheme. Loyalty ‘experts’ will point at the success of airline programs to retain frequent fliers – but that’s a genuine edge-case in the...Read More

Entering a new decade is often a time to reflect on the preceding one and to brand them as “eras.” I believe the 2010s will be remembered as the wild, wild, west of data collection. In that new frontier of data, consumers were...Read More

Can business travel trends ever be accurately predicted?A decade ago, many within the business travel industry were predicting a poor outlook, largely predicated on the global economic crisis of 2008. Hotels were selling off properties and...Read More

Struggling to wrap your head around GDPR, the CCPA, and other proposed data privacy legislation? It all comes down to reconceptualizing data as a privilege, not a commodity.With only months to go before the California Consumer Privacy Act...Read More