Loyalty programs’ long-standing emphasis on earning points has relegated the relationship between brand and customer to a transaction. In 2020, with loyalty programs giving consumers more choices (and power) than ever, smart c-store...Read More

Julie Wojtowicz, Director, Strategy & Insights – In this role since late 2015, Julie works with the world’s largest brands to provide strategic consulting designed to drive acquisition, increase consumer engagement, and ultimately...Read More

CrowdTwist recently conducted research into consumer attitudes towards loyalty programs, brand engagement, emerging technologies, and shopping experiences. The research found that only 46% of consumers are willing to share their data in...Read More

If you’ve attended a game or another event on a college campus lately, you’ve probably experienced waiting for a long time in a long line. Given a choice, who would want to spend time squeezing through a crowded entrance or waiting in...Read More

In our content series about how marketers can prepare for the 2020s, we’ve talked about making transparency a huge priority, making “experiences” the new “content” and evolving your website to be a ...Read More

According to one loyalty-fraud prevention group, there is an estimated $1 billion lost to fraud in loyalty programs each year and no one is entirely immune to it ‒ some of the most well-known brands across industry verticals experience huge losses...Read More

Since Black Friday, the headlines have reported stagnant U.S. retail sales. And the future doesn’t look much better. Predictions say the market will barely grow 2% annually over the next two to three years.Malls are becoming a...Read More

The 2019 holiday season is in the rearview mirror, but I have two questions for you:Where did you do your holiday shopping? And why did you choose those stores?For me, all my holiday shopping was reduced to two distinct buckets: Who offered the...Read More

Our content series about the six trends marketers should prepare for in the 2020s continues. We’ve talked about making transparency a huge priority and creating immersive consumer experiences. Today we’re focusing on how...Read More

Hard truth: if you’re designing your employee experience (EX) strategies around segmentation by age group, you’re doing it wrong.  Just as marketers continue to chase the millennial segment to grow their businesses, companies are...Read More