2020 feels like a good year for clarity.Over the past decade, we saw an overemphasis on the "customer experience" and its myriad of manifestations across different channels. With new channels popping up—as well as advances in data...Read More

Marketers are challenged with creating unique and genuine personalized experiences at every step of the customer journey in-store, online, and beyond. When leveraged appropriately, handwritten notes can be the perfect medium for standing out from...Read More

The 2010s saw significant changes to the retail landscape; some were expected, but many shakeups were seemingly out of the blue. It’s hard to predict what the 2020s have in store for us, but one thing is certain about the new decade: it is...Read More

You recognize the importance of market research software in helping you gather data for your research projects. But how do you choose the right market research software for your needs?There are three primary questions you should ask to guide you...Read More

The rise in online consumption has shaped the publishing industry we experience today. Readers demand high-quality free content at the click of a button, prefer breaking news rather than reading about it the following morning, and don’t like...Read More

Loyalty programs should be one of the cornerstones of any effective marketing strategy. According to Accenture's recent study found that “members of loyalty programs generate between 12 to 18% [higher] incremental revenue...Read More

It’s a new year, and every retailer, for better or worse, is already ramping up their email marketing efforts. Every company wants better open rates, more customers and genuine customer loyalty, yet every year we see many brands compete with...Read More

Another year has passed, and it’s yet another year where customer experience has evolved at a considerable pace. We’ve seen more and more companies expand their CX programs to bring in more channels, more respondents, and...Read More

The average convenience store employs roughly 15-16 employees at any time. Although this number is increasing year-over-year, according to NACS data, turnover is also on the rise. Managing a workforce may not be the highlight of your job...Read More

Community banks have long been entrenched in the populations they serve, and as a result have one of the richest histories in financial services. But the experience of banking has changed significantly over the past few years.Not so long ago...Read More