It's a no brainer that customers will purchase your product or service if you give them a deal that appeals to their desire for a bargain, or meets their unique needs or purchasing patterns. In fact, 80% of consumers are more likely...Read More

As an unbiased, objective, and market-driven association for customer loyalty, Loyalty360 is in a unique position to help brands navigate their challenges. From the challenge of offering unique experiences to personalization to security breaches...Read More

On a very basic level, the definition of being loyal to a brand means you repeat the purchase of a product or service rather than taking your business elsewhere. Marketers are often focused squarely on the financial aspect of being loyal. They...Read More

Industry disruptors affect everyone, from huge conglomerates to single-store operations. The question is not if a disruption will impact your company, but when. And while they are by nature off the radar, there are some common...Read More

Kyle Sanborn, Vice President of Brand Strategy for North America for Enterprise Holdings, leads the strategic development of the company’s brands to drive growth and affinity in the B2B and B2C arenas. National Car Rental, one of the brands...Read More

Throughout our series on predictions for the 2020s, we’ve covered a number of important topics marketers should pay attention to. From transparency to experiences to website evolution, loyalty-building and...Read More

From trading to data management to settlement and accounting, the executives that I speak to recognize that they need to do more with less and still deliver a customer experience that is consistently ahead of the competition.That means one thing...Read More

Digitally savvy organizations have come to think of the customer experience as a trail of information, each touchpoint leaving behind a data footprint that we aggregate into vast data lakes in the hopes of turning that data into granular insights...Read More

Last week, we covered why brand loyalty in the future will be achieved through shared values and new understandings, in addition to our other predictions highlighting transparency, experiences and personalized...Read More

Don’t you love the feeling of putting on a brand new pair of sneakers that fit you perfectly?That’s what Foot Locker wants its customer to feel when they join its new upcoming loyalty program.The new loyalty program known as FLX...Read More