Last week, we launched a new content series sharing what we believe are the trends marketers can’t ignore in the 2020s. Our first prediction tackled the need for brands and marketers to concentrate on transparency, namely through...Read More

Starbucks' Black Friday deal shows us that loyalty mechanics can brew good things outside of formal loyalty programs. This Black Friday, Starbucks is offering a special tumbler that can be used to get free coffee every day in...Read More

Airship is excited to announce the launch of two new features that will drastically improve your SMS and Mobile Wallet campaigns: Link shortening and link tracking! Link shortening transforms any URL within your SMS...Read More

Poor research participation continues to be a source of angst for researchers everywhere. And when this happens you’re left with unreliable data and questionable insights, which ultimately can have a negative impact on the business. To...Read More

While an eventful decade is coming to a close, the ever-evolving world of loyalty and customer marketing shows no signs of slowing down. We polled leaders from across ICF Next’s loyalty and customer marketing practice on the major changes...Read More

Consumers today are more aware than ever before of the risks they take in shopping online and engaging in other e-commerce services. That being said, e-commerce is virtually impossible to avoid. It’s convenient for both customers and...Read More

Gamification in email - it’s not a new idea in the digital space. In fact, it’s been around since Club Nintendo awarded points for opens and clicks within their emails. However, what is new-ish, and recently kicking up quite a fuss, is...Read More

We’re here to help you prepare for the CCPA. As a Privacy by Design company, Yotpo is committed to protecting both our customers’ and their end-users’ personal information.While this post focuses on the CCPA, Yotpo is already...Read More

Consumer Packaged Goods (CPG) or Fast-Moving Consumer Goods (FMCG) customer loyalty programs face unique challenges in the loyalty market today. Largely, CPG brands are scooped up into larger retailer programs, which then own the customer data, as...Read More

While marketers answer the demands of today, they must also prepare for future trends. We’re gearing up for a new decade that is full of challenges and opportunities. What could marketing look like over the next ten years?Prognosticating...Read More