We’re here to help you prepare for the CCPA. As a Privacy by Design company, Yotpo is committed to protecting both our customers’ and their end-users’ personal information.While this post focuses on the CCPA, Yotpo is already...Read More

Consumer Packaged Goods (CPG) or Fast-Moving Consumer Goods (FMCG) customer loyalty programs face unique challenges in the loyalty market today. Largely, CPG brands are scooped up into larger retailer programs, which then own the customer data, as...Read More

While marketers answer the demands of today, they must also prepare for future trends. We’re gearing up for a new decade that is full of challenges and opportunities. What could marketing look like over the next ten years?Prognosticating...Read More

Fun fact: Organizations that prioritize testing are twice as likely to outperform their peers and have stronger cross-functional relationships. And yet, only 4 out of 10 marketers view testing and experimentation as a critical success factor. ...Read More

These days, over 50% of your eCommerce traffic comes from mobile.   The conversion rate for these mobile visitors, however, is just 1.6% — less than half the rate of desktop and laptop users. For your brand, this...Read More

Why failing mattersIn Sweden, Dr. Samuel West, a licensed psychologist and innovation researcher, curates a museum of failed products aptly named The Museum of Failure. The products exhibited come from the largest and most innovative...Read More

If you want to take your brand loyalty program to the next level, you need to be customer-obsessed—and that starts with listening.  It happens all the time. Someone asks you a question and you can tell they’re not really...Read More

The XM Institute recently published a new report, The ROI of Customer Experience, 2019. It examines the connection between customer experience and loyalty across 20 U.S. consumer industries: Airlines, auto dealers, banks, car...Read More

2019 has been a fairly tumultuous year for marketers. The first fines began to hit brands for GDPR breaches and the previous years’ Cambridge Analytica scandal continued to rumble-on, keeping privacy firmly in the spotlight with negative...Read More

Beyond the promise of relaxation, exploration, or adventure, one thing that can help push a vacation from ‘great’ to ‘totally awesome’ is to earn points through an airline or hotel loyalty program.Take it a step further and...Read More