When you think of Black Friday, you might think of your customers getting bombarded with different promotions and bouncing from store to store looking for crazy deals.That doesn’t paint a picture of loyalty, but Black Friday is actually a...Read More

We broke down the key do’s and don’ts for building true brand loyalty.  Brands are experiencing a renaissance. That’s what Yotpo CEO Tomer Tagrin said at our Destination:D2C conference in September, and our most...Read More

No traditional loyalty program necessary: the wholesale giant kills the loyalty game.Okay, I’ll admit it… I love Costco. I’d put Costco in my top five favorite brands. And it’s arguably the brand I am most loyal to...Read More

Retail loyalty programs are some of the most abundant in the marketplace today. As a result, consumers can now expect most of their favorite brands to offer incremental benefits for loyalty. To the consumer, this sounds great, right? However, what...Read More

From discounts and free shipping to makeovers and workout classes, paid perks are taking off in the loyalty space.In recent years, retailers such as Restoration Hardware, Bed Bath & Beyond, and Wayfair have launched paid loyalty memberships...Read More

Building your Black Friday Marketing StrategyBlack Friday and Cyber Monday kick off the beginning of the busiest season in retail: in 2017, shoppers spent $19.62 billion online over the holiday weekend alone.But as every brand goes all...Read More

Whether you’re running a store, airport, restaurant, hotel or any other kind of destination business, the holidays are likely to be your busiest time. Here’s how your teams can deliver an excellent customer experience right...Read More

At the start of every year, loyal customers everywhere begin their quest to earn elite status...again. Those who are well-versed in their favorite program know whether they qualified, or better yet, requalified for the prized status that brings...Read More

We all want to feel special. It’s human nature. In today’s frenetic world, no one wants to feel like just another generic, faceless customer. Tailored communications can go a long way to winning a customer’s long-term...Read More

As consumers, ‘we’ve defined’ the financial services industry by the different product offerings. For example, we might work with one bank for our mortgage needs and another for our checking and a third...Read More