As we near the end of 2019 and begin planning for 2020, brands are searching for the best strategies to drive consumer loyalty. In a time where this is becoming harder and harder to attain, brands need to figure out how to stand out from the...Read More

Whether you have just launched a rewards program or have had one for many years, a program tracking study is a perfect way to get a pulse of how your program is being perceived by your members.   With a rewards program tracking study, you...Read More

Fashion industry veteran Rebecca Minkoff burst onto the scene in the early 2000s. Minkoff designed the “Morning After Bag” in 2005, which captured the attention of fashion enthusiasts everywhere, and officially made her a household...Read More

Premium loyalty isn’t a new concept.People have been paying to be members of Amazon Prime since 2005.But as consumers gain more access to more information and more choices on where to spend their dollars, premium loyalty programs have been...Read More

The classic stereotypes of B2B tech buyers no longer hold true. They are more likely to arrive tattooed and in sneakers and jeans than a suit and tie, and like the consumers they are outside of work, they don’t want to be sold to. Deals no...Read More

Danielle Lumetta, Retail Consulting Manager at Accenture, has advised some of the world’s biggest retail brands. In our latest CX Visionaries profile, we spoke to her about brands excelling with the customer experience, and how they’re...Read More

Launching a loyalty program is hard. Launching a program when all of your competitors already have one is harder.Loyalty is a well-established marketing discipline that has saturated almost every consumer sector. In fact, brands that do not offer...Read More

Retail is one of the more advanced industries when it comes to personalization, with almost every retailer offering some degree of personalization to enhance the customer journey. Gone are the days of delivering the same campaign to all of...Read More

Building customer loyalty is an objective most businesses are striving to achieve. I constantly get asked questions from brands about how they can drive customer growth; How can we get customers to come back again and again? How can we steal...Read More

A look at how to complete your marketing program with your front-line assets – your employees. Think back to the last time you walked into a store. It can be any store – department, grocery, even a convenience store. Try to remember...Read More