Gen Z are radically different from past groups of consumers, and important for us as marketers to understand. They demand a whole new way of ‘wooing’ if brands want to engage with them meaningfully and effectively.Generation Z, or Gen...Read More

I’m going to tell a true story.On the 10th of July, as a belated birthday present to moi, I ordered some Sonos speakers online from a popular retailer. For the sake of the story, let’s call them Johnny Lewis & Co. I chose...Read More

Throughout all my time in marketing, two things have become abundantly clear:   Customer experiences must be seamless in order to be truly satisfactoryAvoiding risk requires decisive preemptive actionFor marketers, that means...Read More

The cost of returns to online retailers and brands is growing. We’ve got you covered with the strategies you need to reduce returns.With the launch of Yotpo’s Fashion eCommerce Report: Consumer Trends & Strategies for Brands,...Read More

For decades, brands competed on price, product, place and promotion. More recently, marketers have gone toe-to-toe using carefully-crafted predictive customer journeys. Now, the new arena is mobile customer experience (CX).Consider that 65 percent...Read More

From simple discounts to cosmetic makeovers, every interaction your brand has with a customer is an opportunity to create a memorable loyalty moment.Combining transactional benefits with experiences that are directly relevant to your best...Read More

Friends, I did it. I bought a pair of shorts via an Instagram ad.It wasn’t hard for them to find me. Summer is on the way. I needed shorts. But now, they haunt me. Wherever I go, internet or app, up pops the same ad that successfully enticed...Read More

Marketers are quick to throw around the term “customer journey,” which has no doubt become the marketing buzzword for the digital age. But does it truly exist? And do we as marketers have any real influence over it?...Read More

We at KNow Research are constantly curious about the changing needs and preferences of retail customers.  To keep our finger on the pulse or “In the KNow” on retail trends, we periodically conduct research with ...Read More

Tips for measuring the effectiveness of your market development fund programs.“Not everything that counts can be counted, and not everything that can be counted counts.”This quote by William Bruce Cameron served as the backdrop for a...Read More