Imagine…Today’s the big day: the day your agency partner presents ideas and solutions to your brand. After a thorough process of finding this agency, you challenged them to meet the changing landscape of your customers’ needs by...Read More

If you’re following new developments in sales and marketing, then you’ve no doubt seen plenty of headlines about customer experience being the new bottom line. Adobe even combined their marketing and creative platforms, renaming it...Read More

Personalization is one of the most essential elements of a successful customer loyalty program for several reasons. The primary goal of most loyalty programs is to incentivize customer behavior in ways that benefit both the company and the...Read More

Whether you reach customers through email, in-app, social media, or via remarketing, data is your ticket to ensure they stay engaged. And first-party data, which comes directly from the very customers you communicate with, can be particularly...Read More

Every consumer-centric loyalty provider knows that collecting data, analyzing it, and creating insights from it are extremely difficult challenges. Brands not only have to adhere to increasingly stricter regulations and handle massive amounts of...Read More

Loyalty programs should be one of the cornerstones of any effective marketing strategy. Accenture found that “members of loyalty programs generate between 12 and 18 percent [higher] incremental revenue growth per year than non...Read More

There’s lots of renewed talk around “personalization”, largely fuelled by the rise of customer data platforms, artificial intelligence and smart automation.Particularly in consumer businesses, where there’s arguably more...Read More

While you may have built relationships with existing clients; a lack of understanding in the rapidly evolving digital landscape will be sure to drive net new leads to the nearest competition. Don’t get caught out. Make sure you’re...Read More

You might not know it but you have probably already experienced cognitive dissonance multiple times today. Buying coffee. Watching an ad on TV or online. Passing a billboard on the way to work. Whether you are aware of it or not, your actions may...Read More

Recently, we’ve talked a lot about the shift from 1:1 to 1:You.As I defined in my last blog post, 1:1 is a messaging strategy that’s ‘generically personalized’ with promotional offers while 1:You is a holistic...Read More