How do the successful loyalty programs work?Every year, companies spend billions on rewards programs. But from points to promotions to coupons, are they really successful?There are so many programs out there: How can you make yours stand out?To us...Read More

We talk a lot about customer loyalty here at IC Group; how to build it and how to keep it. Customer loyalty is undoubtedly a necessary part of any business’ success, but what is the true value of those loyal customers?We will try to answer...Read More

Marketers know measurement matters. Performance data informs our strategies and campaigns, and we’re constantly on the lookout for the next clever idea or initiative to deliver on those KPIs. The problem? Determining which numbers to focus...Read More

Marketers waste too much time chasing and interpreting bad data. When you base your strategies and campaigns on faulty information, you not only waste your time and money, but risk sending mixed messages to your audience.Excessive availability of...Read More

Behavioural economics has become an important discipline for brand owners eager to understand why their consumers sometimes make irrational decisions that run counter to economic model predictions. Yet all too often, time and money is wasted by...Read More

Did you know that 80% of millennials would be willing to join a premium loyalty program if their favorite retailers offered them and the benefits were valuable?And 68% of non-millennials would join a premium loyalty program.Not long ago...Read More

Smartphones have already radically changed travel marketing. With AT&T soon rolling out 5G in about a dozen US cities, this long-anticipated technology is becoming a reality and will further transform travel into a mobile game.The stakes...Read More

Innovation has taken on renewed importance for many businesses. In fact, McKinsey & Company found that more than 70 percent of senior executives expect innovation to be a top driver of growth for their businesses. However, 65 percent...Read More

Just as consumers and businesses successfully wrap their arms (and marketing strategies) around loyalty programs, many brands and marketers have turned the system on its head with the rise of paid (often called “premium”) loyalty...Read More

Strategize for these four holidays today   With the sunshine of summer finally upon us it seems silly to focus on the colder months ahead, but marketers know that future success depends on plans made today. Leveraging the strategies...Read More