Today’s loyalty landscape is saturated with the typical spend and get model. With “86% of loyalty marketers us[ing] points and 75% us[ing] instant cash-back or discounts in their program1,” customers are yearning for brands to...Read More

Today it’s easier than ever to start a business selling products. Internet retailers are turning up every day and pop-up stores are on the rise.People can start e-commerce stores in their bedrooms. Things like drop shipping make fulfillment...Read More

Are you satisfied with the return on your investment for each of your chosen marketing channels – or do you have a sinking feeling it could be better?  If you work in marketing, you know that the pressure is always on to stretch those...Read More

What feedback loops and market research programs are your company taking to make sure you stay on the “cutting edge” of what your customers want? Staying ahead of the curve with regards to customers perceptions, needs and expectations...Read More

Are you satisfied with the return on your investment for each of your chosen marketing channels – or do you have a sinking feeling it could be better?  If you work in marketing, you know that the pressure is always on to stretch those...Read More

1. What are the various types of data gathering? The numbers of ways companies can access and gather data seem to grow exponentially every year. Information can be gathered actively (through surveys, market research, panels, communities, ad...Read More

Point-based loyalty programs aren’t going anywhere, but we are seeing a significant shift in what members expect in terms of benefits from the loyalty program(s) they participate in. Doesn’t it seem that every year we come across...Read More

Marketers often plan and align loyalty programs and promotions to match larger marketing plans. While intentions are good, this approach can result in too heavy of a focus on internal goals instead of actually listening to the voice of the...Read More

The ability to deliver a great customer experience can go a long way towards separating your business from other competitors in your market space. A 2017 survey from Gartner showed that 81% of companies were looking to compete directly on that...Read More

Are you satisfied with the return on your investment for each of your chosen marketing channels – or do you have a sinking feeling it could be better?  If you work in marketing, you know that the pressure is always on to stretch those...Read More