2018 was a busy year for the pet industry. With the significant mergers of companies combined with the rapid growth of the premium grocery industry, people are spending more money on their pets than ever before. But what about the pet loyalty...Read More

For years, marketers have leveraged a wide range of incentives such as coupons, rebates, sweepstakes and loyalty programs to motivate consumer behavior.A recently released research study, “Incentivized Engagement Report: How Brands Can...Read More

#1 Connect to customers wherever they areEvery consumer is on their own personal and customizable digital journey. As a marketer, you’re always looking for opportunities to interact with them on their own terms, on their own turf. Having a...Read More

With companies facing increasingly complex data challenges that can determine the success or failure of their business, never has it been so important to have accurate and reliable data. Businesses encounter almost continuous disruption &ndash...Read More

I think it’s fair to say that we’ll never forget the best and worst customer service we’ve experienced throughout our shopping excursions, dining at restaurants or travels. Customer service is an integral component of the loyalty...Read More

Not surprisingly, gifts for annual holidays such as Valentine’s Day, Mother’s Day, and Christmas tend to be a last-minute affair for millions of Americans each year. It seems that more and more, everyone is busy around the holidays...Read More

Personalizing communications and speaking to customers in a 1:You manner is something marketers strive to achieve. 1:You is a holistic customer experience strategy that focuses on personalizing communications with the best choice for individuals...Read More

Loyalty is hard. Any brand that sets out to earn customer loyalty quickly learns that it can be an elusive goal, both in the achieving of it and even more so in the keeping of it.  Ironically, the reason for this is simple. Loyalty is not...Read More

In this world of price transparency and competition, why should consumers choose your brand? They can easily pick up their phones and find the lowest price for sirloin steak, a car or a vacation. Yet, some customers will consistently choose the...Read More

Bonus Points: Three Common Program Mistakes Loyalty strategists know that bonus point opportunities can be a great way to drive traffic, lift frequency, improve basket size, or celebrate key relationship-building milestones. As Brierley...Read More