As we’ve highlighted in Part 1 and Part2 of this 3 part Mind the GAAP series, beginning in 2018, changes in accounting for structured loyalty programs (i.e. points, miles, stars, etc.) may have significant potential impacts on your company...Read More

Whether catering is already an established part of your restaurant or a new addition, offering your catering customers a rewards program designed just for them is a great way to grow a loyal repeat customer base.  Restaurant catering is a $33...Read More

Today’s brands need to do more than stand out from the crowd — they need to celebrate their most loyal customers. To accomplish this, forward-thinking brands are becoming increasingly inventive with using experiential...Read More

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing customer engagement. The science behind habitual consumer behavior offers insights that loyalty...Read More

When you think of a loyalty program, what comes to mind?Points? Discounts? Scanning a loyalty card or giving your phone number at checkout?Traditionally, that’s what loyalty programs have looked like. And just about every retailer invests...Read More

As 2018 comes to a close and we turn the page to 2019, it is our tradition to pause and think about what the year ahead could bring. Like all industries, the loyalty space continues to experience massive change, and this is not going to slow in...Read More

The traditional model of customer loyalty focuses around the idea of offering incentives in exchange for loyalty points or products. However, this transactional model overlooks those who aren’t loyal for the reason of logical transactions...Read More

Are your customer experience initiatives moving the needle? Are they differentiating you from the competition or meeting customers’ expectations? If the answer is anything other than a resounding “Yes!”, don’t worry –...Read More

Congratulations! If you’ve read through Part 1 of our 3-part series, you’ve gained an appreciation for the potential impacts the new “deferred revenue” accounting rules could have on your loyalty program’s financial...Read More

If you Google “AI terms marketers should know” you’ll find quite a few posts that include many of the same AI terms. Common AI terms include machine learning (ML), algorithm, supervised learning, unsupervised learning, and weak...Read More