Millennial moms represent approximately 1 in every 5 mothers, and accounted for almost 90 percent of the 1.5 million new mothers in 2017. This market segment is made up of nine million women, and is one that brands simply can...Read More

Customer Success can be defined as an organization’s approach to ensuring their products and/or services can deliver the right business outcomes for their customers.Why is Customer Success Important?Your customers are more than ever able...Read More

Creating engaging experiences to drive customer loyalty might be the best marketing strategy that brands can currently employ. Brands and marketers that focus on creating these experiences typically reap benefits that competitors don’t. At...Read More

**Full report available to Loyalty360 corporate members  The question of how to offer truly individualized experiences through content, products, and messaging is a thorny one. Some brands focus on developing unified customer profiles and...Read More

The loyalty marketplace is becoming more and more crowded every day. To stand out, differentiating your program is essential. Marketing guru Seth Godin once said, “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not...Read More

More often than we see good examples of personalization, we see the bad. There are countless examples across social media of customers experiencing companies missing the point when it comes to personalization. Take this Amazon customer for example...Read More

Another year, another Cyber Week that generated record sales for retailers. On Black Friday, online sales in the U.S. reached $6.2 billion, and they topped $7.9 billion on Cyber Monday. As we had predicted in September, mobile has...Read More

Understanding the critical nature of managers is key in optimizing employee engagement.Earlier this year, we posted an infographic about employee engagement and the importance of managers in fostering a motivated, inspired, team-oriented...Read More

A phrase one often hears from the Jumeirah Group is “never say no.” This phrase has been a staple of the group since its foundation in 1997 and illustrates how the Dubai-based luxury hotel chain has differentiated itself in a...Read More

We all know that the holiday season is one of the busiest times for retailers. Halloween, Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Hanukkah, Christmas, New Years... The list goes on! Shoppers are expected to spend 6% more...Read More