Storytelling is an innate part of human connection. It is how we share culture across generations, communicate with each other, and form communities. Brands can leverage the power of storytelling to create deeper relationships with customers and...Read More

It was my birthday recently (why thank you kindly for the well wishes!) and the night before official festivities were to take place my wife received a text from my sister asking for gift advice. Without looking up from her phone, she turned to me...Read More

In recent years, consumers have shown more concern for social justice causes. They are worried about climate change and sustainability. They are interested in more diverse workplaces, communities, and political representation. They want their...Read More

Today’s brands depend on data. And over the past decade, digital companies have leveraged data to thrive. E-commerce companies know their customers’ browsing and buying behaviors. And after taking action on analytics, they’ve...Read More

It’s an exciting time of year for consumers and businesses alike as they shop to give and receive the perfect gift. Celebrating the joy of record sales during the holiday season is what businesses dream of. But what if digital fraud disrupts...Read More

Whenever marketers get together, there will always be conversation about The Next Big Trend – it’s right up there with, “Where’s the open bar?” It’s in the job title – MARKETers need to...Read More

These days, what we think of as “loyalty” is ever-evolving. While the promise of burgeoning tech is catching a lot of the noise for the marketplace, there are underlying strategic tactics that are laying the true foundation for loyalty...Read More

CrowdTwist recently conducted research into consumer attitudes towards loyalty programs, brand engagement, emerging technologies, and shopping experiences. The research found that only 46% of consumers are willing to share their data in...Read More

Brands need to know understand what motivates loyalty from their customers. Numerous research studies have identified three main classifications of loyalty, they are: Behavioral loyalty which is when the customer shops with a brand because it...Read More

Think about your last great conversation. What made it special? Maybe it was the other person. Or maybe it was the fact that the conversation felt natural and was something you could get lost in? Were you riding the highs and lows of whatever...Read More